Everything from 15-second Shorts to hours-long live streams is our focus." Some gamers will do hours-long live streams. "Some are great at 15 second Shorts, others grew up on longform, so that's traditional 15-minute video-on-demand. At the same time, YouTube wanted to offer a large variety of ad opportunities to its creators. He said YouTube viewed in the living room on TV screens is a focal point because it's growing quickly. "We really want to be a platform for all things video," Mohan said. During YouTube's upfront, which it calls a "Brandcast," it introduced an unskippable 30-second ad for people watching on connected TVs as well as ads that show up when content is paused.ĭuring the SVB MoffettNathanson conference, Mohan leaned into how YouTube would diversify its video offerings across all areas, from premium content meant to be viewed in the living room - like the subscription-driven NFL Sunday Ticket- to creator-owned video. Mohan spoke the day after YouTube presented at the upfronts, an annual event where media companies make their pitch for big ad commitments. "We've seen growth in things like travel and retail, which has been balanced by a slowdown in finance, media, and entertainment," Mohan said. YouTube's ad revenue had declined for three consecutive quarters, dipping 2.6% to $6.7 billion in the last quarter.īut Mohan said that the macroeconomic conditions that had caused advertisers to pull spend have stabilized. "We always start with advertising because that's a huge part of our business and the primary driver of our growth across YouTube products," Mohan said. That's roughly a third of the $31.5 billion in streaming revenue Netflix generated in 2022.īut despite YouTube's investment in subscription products, ads will continue to be YouTube's primary way to make money, said Mohan at SVB MoffettNathanson's Technology, Media, and Telecom conference Thursday in New York City. Newly appointed YouTube chief Neal Mohan said the company's revenue was $40 billion in revenue over the last twelve months.Īsset management firm AlliacneBernstein did the math and noticed that YouTube's last four quarters of ad revenue was $29 billion, which puts its subscriptions revenue at $11 billion. Mohan said at the conference that ads remains the "primary driver of our growth.".YouTube's chief Neal Mohan revealed at a conference that it netted $40B in total revenue last year.YouTube's subscription revenue is a third the size of Netflix's, according to asset management firm AllianceBernstein.Discovery has said some features - like 4K - will still be available on current subscription plans for six months as the app transitions to Max.Account icon An icon in the shape of a person's head and shoulders. It's unclear how many titles will be available in 4K on Max, but it will be more than what's on the platform now. For some, that means a $4 increase to upgrade to the Ultimate plan, which is packaged similarly to Netflix's $20 Premium subscription. When Max launches, you will have to pay $20 per month to watch anything in 4K. Currently, you're able to stream roughly 35 titles, including House of the Dragon, Dune, Elvis, Game of Thrones, The Suicide Squad and a handful of others. A select number of films and originals are available to stream in 4K on its ad-free plan only, and the service provides an updated list of those titles on its help page. Since its initial launch in May 2020, HBO Max has had a limited amount of 4K content on the platform. Number of screens you can watch at the same time
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